The online travel experience marketplace does not satisfy consumer demand for authentic, local-led experiences.
Must is a Barcelona-based peer-to-peer experience-sharing platform that is centered around user-published “musts”, the unmissable experiences that are unique to a specific location, culture, or community. Catering to the local and traveler in all of us, enabling users to share, discover, and connect with their network as well as other creators and adventurers worldwide.
We will keep updating the product based on all the feedback received from our early users so that together we can build the best experience recommendation platform and transform the travel industry through digitalization, sustainability, and social recommendations.
– Pablo López Durán