As a tech / startup PR, I spend way more time helping founders write investor decks than I do writing press releases.
What makes a good deck? I have some simple rules.
Make a deck, not a doc. You want to create the easiest reading experience for your investors. They’re time poor, and they don’t want to dig through a shit tonne of info in a bad format. Keep it to as few slides as possible. And only include the important shit.
– Joan Westenberg