The Innovation Armory — Arming founders/investors with knowledge to drive innovation


Hi, I’m Sam Natbony, a technology investor in Silicon Valley and author of The Innovation Armory.

I’ve been writing The Innovation Armory since the beginning of quarantine with a mission of democratizing access to technology business knowledge, strategy and investing. My formula for this democratization is simple: A) Direct audience access to founder conversations + B) In-depth strategic analysis from an investor’s perspective + C) Comedic memes and memorable / intuitive graphics + D) Connecting the dots between industries to draw unique insights.

While the core newsletter is hosted on Substack, I recently launched an incremental homepage for The Innovation Armory with a referral program, updated branding and future community features to be launched soon.

I am very excited to spread the word about The Innovation Armory to new audiences by demystifying technology investing and innovation while having a lot of fun along the way!

I’d love to hear any feedback and answer any questions you have in the comment section below!


– Samuel Natbony

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